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I use to love me some Amerie! I am glad to hear that Amerie is back. I remember rocking to the tunes of “Talkin To Me” and “I Just Died.” I really hope that she is successful in her adventure. One thing that is for sure is that she is with a great record company Def Jam. She speaks about her new album In Love & War. Here is here recent interview with AllHipHop.Com:
AllHipHop.com Alternatives: The world has been waiting for your return…
Amerie: You’re making me sound so special! [laughs]
AHHA: What has been going on with you?
Amerie: One, I did an album overseas. I didn’t release it here because I was transitioning from [Columbia] to [Def Jam] and I wasn’t totally sure if I wanted to leave yet. You have to make sure that you know. You can’t just tell the label, “I’m not feeling it anymore. I want to leave,” and then you actually change your mind. It changes the whole vibe of everything, so I wanted to make sure and when I was sure, then we worked on negotiating out of the situation. At the time I’ve been talking to L.A. [Reid] and [we’ve] been talking back and forth for a few years, so it seemed like it was going to be a good time.
I went from one situation to the next and I didn’t tell anyone. Actually, people were speculating for a long time, but I just went from one [label] right to the other until people found out on their own or until the new project comes out, I guess. I was working on that and that album was Hip-Hop, Soul, Funk and ‘80s new wave music fused together. It’s kind of what people are doing at this time, but not with the dance aspect of it. Now it’s kind of like I’m going into a new project In Love & War created this album and it’s like a fusion of Hip-Hop, Rock and Soul. It’s like a direct extension of my first album and an extension of “1 Thing.”
AHHA: Did you feel Columbia was down for your project? Their priority artist on their roster seems to be Beyoncé.
Amerie: Every label should never have one priority artist. That’s not good because contracts run out and then what are you going to do? It’s always good to just nurture different talent and everyone has a different flavor. I just felt like I loved the staff, they were really, really cool on a personal level and had some really creative ideas, but it just wasn’t meshing.
A lot people said I really didn’t get the support that I should’ve had, marketing and all of those things, but it really wasn’t…you just really have to have that great match. It’s like a marriage. It just wasn’t working and I felt like that a little after my first project, kind of after my second one, too and then I was like, “I don’t know! I’m going to give this one more try one this one!” and then I was like, “O.K., this is not going to work,” and that’s when I decided it just needed to be a change.
AHHA: When it comes to female artists, Columbia has Beyoncé and Def Jam has Rihanna. With you coming in, you already have your whole package to compete with that. How do you feel about it?
Amerie: It’s great because as far as [Def Jam]…there’s Rihanna, there’s Chrisette Michelle, there’s Karina, there’s Mariah who’s actually technically on Island, but still under the umbrella-those are some of the female artists off hand singing wise, but everybody’s different. Everyone has their own flavor. To me that’s awesome and what I love is that nobody is trying to make you be like the other artist, which is great. I always had creative control over my own sound, so that hasn’t change and that’s awesome, so I’m glad it’s still continuing here. I love that everyone is excited about your own thing, which is to me incredible.
AHHA: How proactive have you been with your project at Def Jam?
Amerie: As far as what stage are we in, or…
AHHA: Well, in moving from Columbia there were some things you weren’t comfortable with, so moving to Def Jam…
Amerie: You know what? The thing about it, even on my other label…the people, I love them. I have some of them who are actually my real friends. We’ll go out to dinner and everything, so we’re really cool like that. What I love about people over [at Def Jam] is that people are very passionate, but I love that they are getting it. When someone is in a zone, I think that Def Jam is really good at…the company in general is really big, but they can move and operate like a smaller company.
Why Dont We Fall In Love – Amerie
With music, you have to know when to switch gears, what people are feeling, what the temperature is on the street and I think Def Jam is really great at that. It’s like the best of both worlds. We had meetings about packaging and meetings about video and it’s good because I’m used to doing everything myself. The “1 Thing” [single] I co-directed the video and even with my first single writing the treatments I still like to be very active, but I also love that everyone is so passionate and everybody has great ideas that it can be this brainstorming party. Everybody is kind of fresh and young thinking out the box. I love that.
AHHA: In Love & War is the title of your new album. Is it a concept album?
Amerie: It’s kind of like a concept album in that it’s all about the tumultuous times of relationships. There’s no easy-breezy love songs on there. If there is a “Wow! This love is great!” in a song, I’m still talking about how we did go through that other stuff, so now it’s great. It’s about the hard times. It’s about the growing pains. “Why R U” is a record about being so in love, but hating how that person got this hold on you and knowing that this relationship isn’t really good and knowing you can’t do anything about it, because you’re just so into it, unfortunately.
AHHA: “Why R U” is your first single, but it’s not what we’re used to hearing from you.
Amerie: You know what? That’s what I was saying. Touch was an extension of the first album, but it’s going into this other area as well. This album is a direct extension from the first album combined with the extension of “1 Thing.” A lot of people are saying this single is very reminiscent of my first album.
AHHA: The world is going crazy for this new record as they were going for with “1 Thing,” what do you have to say about lighting not being able to strike twice?
Amerie: Lightening does not usually strike twice. If you have a whole bunch of lightening hitting your backyard in a different bunch of places then that’s good! [laughs]
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